UX-Powered Website Design
Crafting websites that actually work for your business
Websites backed with User Experience (UX) thinking.
Easy for your users. Easy for you to manage. Built to support real business goals.
• 5+ years experience • Based in New Zealand • Websites from $750*
What I offer
Practical design for growing ideas
I work with clients across New Zealand and internationally, who need design that does more than just look good. Whether it is a website or a broader UX challenge, my background means every decision is made with purpose.
Website design
Practical high quality websites designed to support your business and users. From simple entry level websites to more fully tailored solutions.
UX & Product design
User research, website reviews, product thinking and UX support. With over 5 years experience I am open to ad hoc or contract work with teams, startups and larger organisations.
What makes the difference
Not just pretty. Practical.
Most websites focus on how things look. I focus on how they work, for your users, your content, and your business long-term.
User-first thinking
Designed with your user in mind. Guided by UX principles to make interactions intuitive and effortless.
Business focused
Your site is build to meet your business goals. Whether you're a small business or larger organisation.
About me
Backed by experience
I’m a UX and product designer with over five years’ experience in website design and digital products for organisations across New Zealand and internationally.
I’ve worked on products used by thousands, including platforms with large and diverse user bases. That experience informs how I design, balancing usability, technical feasibility, and real-world constraints, so it works just as well for your users as it does for your business.
Let's work together
Whether you’re planning a new website, need UX support, or just want to explore what’s possible, I’d love to hear from you.
Prefer email? You can reach me at info@cathfr.com
Catherine Frankum
Website Design | UX Design | Product Design
Crafting websites and digital experiences that are practical, user-friendly, and business-focused.
